Apple

On March 3, 2026, Apple announced three Mac-related updates: MacBook Air with M5 MacBook Pro with M5 Pro and M5 Max M5 Pro and M5 Max chip details (Fusion Architecture) All three announcements target the same window: pre-orders open March 4, availability March 11. TL;DR MacBook Air M5 starts at $1,099 (13-inch) and $1,299 (15-inch), now ships with 512GB base storage and Wi-Fi 7. MacBook Pro M5 Pro starts at $2,199 (14-inch) and $2,699 (16-inch), with 1TB base storage. MacBook Pro M5 Max starts at $3,599 (14-inch) and $3,899 (16-inch), with 2TB base storage. The 14-inch MacBook Pro with M5 (base chip) now starts at $1,699 with 1TB. M5 Pro and M5 Max use a new Fusion Architecture: two dies fused into one SoC, targeting a significant AI and GPU compute jump over M4. Both lines ship with the N1 wireless chip (Wi-Fi 7, Bluetooth 6). MacBook Air with M5 MacBook Air is still the fanless, thin, silent laptop it has always been. The M5 generation sharpens the value story without changing the form factor. ...

On March 2, 2026, Apple announced two major updates: iPhone 17e iPad Air powered by M4 Both products target people who want strong performance without jumping straight to the most expensive Pro tier hardware. TL;DR iPhone 17e starts at $599 with 256GB storage, A19, C1X modem, MagSafe, and a 48MP camera. New iPad Air gets M4, 12GB unified memory, faster connectivity (including Wi-Fi 7), and keeps the same starting prices: $599 (11-inch) and $799 (13-inch). Pre-orders begin Wednesday, March 4, 2026, and availability starts Wednesday, March 11, 2026. Apple is clearly pushing a value-plus-performance strategy across mid-tier devices. iPhone 17e: The “value” iPhone got more serious The iPhone 17e looks like Apple’s strongest value iPhone positioning in years. At the same $599 starting price, Apple doubled base storage to 256GB. That is a meaningful upgrade for people who shoot a lot of photos and video and do not want to manage storage every week. ...